30 Years of Ldo | Widespread Exhibition

29 POSTER, 29 STOREFRONTS

A WHOLE CITY TELLS ITS STORY

After the preview at iMorticelli, Linea d’Ombra takes its image outside the theatre: posters from past editions now live in businesses friendly to the festival, between Salerno and its province. Each window display has become a fragment of what we have been, with an invitation to look to the future and dream of what we will be.

An image is an image; translating it into words partly betrays its meaning. It must be able to flow through channels other than those of the “representation of an idea”; it must act as a door, a threshold to be crossed in order to be guided by the emotion of open meaning. In this widespread exhibition, there is also the image of our growing city, which is now, perhaps, searching and questioning itself once again, and us with it.

— Peppe D’Antonio

GALLERY

MAP

THE 29 ACTIVITIES HOSTING THE 29 POSTERS.

FELTRINELLI LIBRERIE
Corso Vittorio Emanuele, 230, 84100 Salerno SA

SCIGLIO VINTAGE
Via Duomo, 46, 84121 Salerno SA

PAOLO D’URSI DI GUARDAVAGLIA F. & C. – S.A.S.
Via dei Mercanti, 57, 84121 Salerno (SA)

iMORTICELLI – PUNTO DI COMUNITÀ
Largo Plebiscito, 650, 84122 Salerno SA

PASSO DUOMO
Piazza Alfano I, 1, 84121 Salerno SA

PROSIT SALERNO Aperitivi
Via Masuccio Salernitano, 14, 84121 Salerno SA

DISCLAN
Via Roma, 32, 84121 Salerno SA

BAR G. VERDI dal 1910
Piazza Matteo Luciani, 28, 84121 Salerno SA

CINEMA FATIMA
Via Madonna di Fatima, 84129 Salerno SA

LA CANTINELLA
31, Vicolo Giudaica, 29, 84121 Salerno SA

L’ANGOLO
Via Portanova, 13, 84121 Salerno SA

MAREA – circolo Arci
Via Davide Galdi, 10, 84129 Salerno SA

ALHAMBRA
Vicolo S. Bonosio, 4, 84121 Salerno SA

FUMETTERIA SALERNO
Lungomare Cristoforo Colombo, 99, 84127 Salerno SA

3SIDES
Via Trinità, 17, 84081 Baronissi SA

LUNA LAB
via gabriele napodano 5, Salerno, Italy 84129

PELLETTERIA QUAGLIA
Via A. del Baglivo, 5/B, 84129 Salerno SA

LALLABET
Corso Giuseppe Garibaldi, 150, 84125 Salerno SA

BAHR SALERNO | il salotto nel mare
Via Molo Manfredi, 84121 Salerno SA

MAJA DESNUDA
Corso Vittorio Emanuele, 62 – 84123 Salerno SA

LIBRAMENTE CAFFÈ LETTERARIO
Via Francesco Paolo Volpe, 34, 84122 Salerno SA

SPAGO VINO Y TAPAS
Piazza Giacomo Matteotti, 6, 84121 Salerno SA

NEGRITO
Piazza Alfano I, 15, 84121 Salerno SA

PERRONE COLORI&VERNICI
Via Giuseppe Mazzini, 147/149, 84091 Battipaglia SA

FUMETTERIA COMIX21
Via Italia, 37 c, 84091 Battipaglia SA

BAR CAPRI
Via Pastore, 42, 84091 Battipaglia SA

SOLUZIONE CLUB
Piazza S. Agostino, 38, 84121 Salerno SA

BOTTEGHELLE65
Via delle Botteghelle, 65, 84121 Salerno SA

OSTERIA CANALI
Via dei Canali, 34, 84121 Salerno SA

PEPPE D’ANTONIO, CREATOR AND FOUNDER OF THE LINEA D’OMBRA FESTIVAL, EXPLAINS ITS MEANING TO US:

For me, from 1996 to 2006, the festival began with a meeting with Gelsomino D’Ambrosio, an artist, graphic designer and refined intellectual of international standing. It was our seemingly casual chats – on the street or in front of a bar in the centre of Salerno – that shaped my ideas for the edition. It often happened that only after seeing the graphic result of these meetings did I understand the direction I wanted the Linea d’Ombra Festival to take. In doing so, D’Ambrosio drew on his immense knowledge of painting and much more. His posters were/are a harmonious blend of knowledge, visual cultures and artistic references that helped to give depth to our project. After Gelsomino’s death, the collaboration with the Segno Associati studio continued until 2010 thanks to the commitment of his friend and partner Pino Grimaldi, with the collaboration of Arturo Barbarisi.

From 2011 to 2014, Dario Volpe of Lettera 7 revamped the graphic design, imagining other scenarios and cultural references, while remaining faithful to the idea that the festival always wanted to be a glimpse into the future, or at least leave a trail to get there.

Since 2015, we have been working with Roberto Policastro of Doppiavù to define the visual identity of the festival, which is always a collective effort, a bottom-up production process, and therefore one in which the artistic direction listens carefully. With him, we continue to discuss the idea, the theme, and the words that must become images, knowing that we never wanted – and never accepted – a purely didactic, illustrative product.

An image is an image; translating it into words partly betrays its meaning. It must be able to flow through channels other than those of the “representation of an idea”; it must act as a door, a threshold to be crossed in order to be guided by the emotion of open meaning.

In this widespread exhibition, there is also the image of our growing city, which is now, perhaps, searching and questioning itself once again, and us with it.

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XXVIII EDITION

XXX EDITION

SALERNO 08_15 November 2025

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