WE HAVE NEVER BEEN GOOD AT PLAYING FOOTBALL
Meeting with THE JACKAL
We have never been good at football. And thank goodness. Because if that brilliant collective called The Jackal got lost on the soccer fields instead of in Google now we had to tell and others would tell another story. They have revolutionized the language of the network in Italy, they have hybridized other languages (from football to Sanremo), they have made big movies with the most daring bet, dedicating themselves to science fiction, a taboo genre in Italy, they have created phenomena of costume – from Gomorra to Despacito – and idioms. All by inventing a new way of working, creating and staying in commerce. And this is only the beginning.